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Fitness Marketing

Habits of Successful A Fitness Personal Trainer

Posted by Same Pena on

Personal training is a huge industry with a number of fitness instructors specializing in various fields and areas. It is important for fitness instructors to use various fitness marketing courses and techniques in order to attract new clients and sustain existing ones. To become successful in the fitness training industry, you must also possess certain traits that will help you on the path to success.


Nobody likes a personal trainer who will gossip amongst others or discuss results and workout plans of one client with other clients. It is important for you to be disciplined and dignified at all times and never indulge in personal talk. It can damage your reputation and spoil your name in the industry.

Workout yourself

People like to exercise under the guidance of a person who is fit and active. If you do not take time off for yourself and have a fit and healthy body, you cannot convince clients that you will help them achieve their health and fitness targets. Make it a point to exercise regularly and with dedication. It shows your passion for fitness and health. This is a great fitness marketing tactic.

Take notes

Personal trainers have a number of clients. In order to keep track of the progress of each client, it is important to take notes while the client works out. Take notes of the exercises they are performing, any improvements that they need to do, any ideas for new workouts, their current fitness level etc. Jotting down points helps you evaluate a client’s progress and plan for their coming sessions.

Don’t stop learning

In order to grow as a personal trainer and make a name for yourself, you must never stop the learning process. Keep yourself updated with the current industry trends, new health equipments, latest health studies etc. Visit health expos, workshops, seminars, discussions and meetings to network with other industry professionals and expand your horizons. This is a good fitness marketing technique because it helps you not only to increase your knowledge but also to network with your peers to improve business opportunities.


Be creative

A Successful personal trainer keeps some time in the day for themselves and jot down new business ideas, networking ideas, design new exercise programs, any new leads or business opportunities etc. This helps them have a collection of ideas which can be implemented for increasing business. Expanding a fitness business requires a combination of well-thought fitness marketing ideas.

Educate your clients

Good personal trainers make their clients feel special and make them feel that they are getting much more than what they are paying for the workout sessions. Instead of telling your client how to do a particular exercise, try educating them what advantages the exercise will have on various parts of the body and how various postures will help them increase fitness levels. Give them exercise and diet tips now and then. This goes a long way in retaining existing clients.

Fitness marketing courses differs from business to business. No marketing strategies are similar and work the same way for different businesses. You must be open-minded enough to try out various fitness marketing strategies and then decide which one works the best for your business.